Success With Your Locksmith Website: How to Rank With Locksmith SEO?

Are you a locksmith in the US? Struggling with lead generation through your website? Don't rank on the first page for your locksmith business?


Why Locksmith Website SEO & Ranking?

Almost everyone in the US -- whether one is looking for a locksmith San Diego or an auto locksmith in Chula Vista California or car keys replacement in San Diego -- finds relevant business information through online search, primarily Google & Bing to some extent.

When your customers are looking for locksmith services on Google, you cannot afford to lose such business opportunities.

So, being able to find new customers through Google, Bing & other search engines is critical to success of a US locksmith business.

You can reach new customers only when your website is ranking on the first page of the search results for the right keywords.

Locksmith SEO: How to Rank Your Website?

As locksmith business is a local business, you need to focus on local SEO, meaning you need to have your website rank high when people located in your area are looking for the keywords.

Some of your customers might be specific in search queries.. They will look for "Locksmith San Diego", "Car Lock Out San Diego", "Home Rekeyed in San Diego", "Car Key Replacement San Diego" and so on.

Other set of customers will simply search for generic keywords without location identifier. You still need to rank for these generic keywords when searched by a user in your location.


For local SEO rankings, there are numerous strategies. Here, we will discuss some of the broad points for off-page SEO that you must focus on when looking to rank your locksmith business website on Google.

1. Backlinks for search ranking: For higher ranking  in search you need to build backlinks to your website. These banklinks should ideally have a variety of anchor texts ranging from your business name to local locksmith search keywords.

2. Google maps listing: With a map result shown prominently for local keywords, you must have your business listed on Google maps. Ranking in Google maps is generally determined through the reviews. Ask and encourage your customers to leave their reviews on Google & other online business review websites.

3. Local business directories: When it comes to local business, you cannot ignore the importance of local business directories. Get your business listed in the prominent local business directories such as Yelp (US), Kudzu, Manta, etc.

These are the main three points that you must know when looking to rank your local business website on Google and other search engines.

Best of luck!


Finding the Right Residential Locksmith When Locked Out

How to find the best & reliable locksmith to help you get back into your house when you are locked out? Lost your house keys?

When locked out of our home, most of us will reach for our smartphone and search for a residential locksmith using search keywords such as "locked out of house - unlock door", "auto/car locksmith near me San Diego" or "bump house door lock".

Searching for a local locksmith online, you find hundreds of locksmiths operating in your area. All of them trying to showcase themselves as the best locksmith in your area. Many local locksmiths advertise insanely low price, eg. $15. How do you pick the right residential locksmith?


Rule 1: It is really difficult to find a reliable locksmith just using the Internet search engines.

Most of the search results that you find for locksmiths are businesses operating as lead generators. Only a handful of the search results for locksmiths are real locksmith businesses operating with a physical store. Rest of them are locksmiths who work without proper shops, sometimes without necessary training and license.

Rule 2: Getting fake reviews for non-existing locksmith businesses.
When you find a locksmith with lots of reviews online, don't trust it blindly. Many locksmiths and local lead generators create professional looking websites and get fake users to add reviews.

Rule 3: Insanely cheap prices are not feasible.
If any locksmith company is advertising dirt-cheap prices for their residential and automotive locksmith services, most probably it is a bait. A professional, licensed locksmith has to meet his living through the service charge for locksmith works. So, it is only fair to have a bill of around $100 for a visit and fixing the locksmith trouble you are facing.

Rule 4: Ask for the license of the locksmith before hiring.
If your state has a license requirement for locksmiths, ask the person or business to provide you the same. You can verify the license using the government website concerned.

Rule 5: Keep a reliable local locksmith's number handy.
Rather than panic and search for a locksmith online, you should ask for references and find local locksmith stores operating in your area. Keep the number handy for emergencies.

Create a business website for better income

Want to earn more? Who doesn't! All offline businesses and entrepreneurs can use the internet to improve their business. How to create a business website for additional revenue?

Having a business is not enough. You need a web presence that adds to your revenue. How can a website help ring your cash register? Here is an example of a local residential and automotive locksmith in Roseville, CA using their business website to generate customer leads.

For this article, I will assume you already have a business website.

1. Make your website rank in search engines
Most businesses fail miserably in making the best use of the internet. When your business website doesn't drive organic, free search traffic, it is more of a liability than an asset. Start working on SEO and website promotion.

2. Invest in online advertising
Do you advertise your services in local newspapers? Add your business website there. Get your services advertised on the internet. You can start with Google Ads.

Get your cash register ringing with a website for your locksmith service or other local business.
CAUTION: Do not set big ad budgets in the start of your online ad campaigns. Think small and monitor regularly in the beginning.

3. Make use of social promotions
Give coupons, freebies to push online sales. It will go a long way. Stay active online, social networks.

4. Collaborate with other local businesses
Ask your friendly local businesses to advertise your service through banner images on their websites. In exchange, let them have their services advertised on your website.

5. Go mobile
Is your business website mobile friendly? Does it load fast on smartphones? This will significantly improve your business website's search rankings.

6. Trust factor
If your website has a trust certificate, Google and other search engines will give additional importance. If you can afford to pay for SSL certificate for your business website, invest in it.

Locksmith Business Online Lead Generation

Are you a small business providing home improvement services and other services such as locksmith and security installations?

All modern businesses have to stay active online to generate new business. Family owned businesses with local stores serving even small local communities have found that the internet is a medium that one cannot ignore. It brings free as well as paid business queries. Any source of new revenue opportunity cannot be ignored.


How to use internet effectively to generate new business queries and leads?

1. Get your business store online
A nice and professional website is all that you need to get started. You can use free website templates or software such as WordPress, Joomla and Drupal. Get shared web hosting and a domain name for your business. Keep your website fresh with new content and design.

2. Start blogging
Once you have your own domain, set up a blog alongside your business website. Make sure to publish articles regularly, at least once a week.

3. Get social
Use Facebook, Twitter, Instagram, etc to connect with your existing and new customers. You should also have your business website listed on review websites and popular online directories such as Yelp, Yellow Pages, etc.

4. Use paid advertising opportunities
Though most businesses hate to spend on online ads such as the ads shown on search pages, it cannot be ignored. If your finance allows, stay update with ad space. Show your business on Google ads and Facebook ads. If there is any local website that drives lots of traffic, consider placing ads there.



Stay updated with the latest trends online. It will help you beat competition. Go, generate new business leads.
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